Digital Marketing for Austin Plumbers

Marketing for Plumbers is necessity in such a competitive market. We work very hard to understand the customer needs and your offerings. JRich Digital uses a multi faceted approach to online lead generation that ensures complete approach to finding new customers for your business.


Services for Plumber Leads

Marketing Strategy
Planning and Execution

Identify Key Profit Channels
Competitive Research

Traffic Analysis
Specific Landing Pages
Conversion Rate Optimizations

Driving Qualified Traffic to Website

Paid Ads (Google, FB)
SEO & Coordinated Content


Monitoring & Reporting

Adjustments to campaigns
Feedback Loops
Identify Trending Keywords

Email Newsletter Campaigns

Collecting Emails
Automated Drip Campaigns

Upsells and Cross Sells

Product Categories
Add Ons
Booking Reminders

We Constantly Monitor Your Digital Traffic

Google Analytics 1
JRich Analytics Dashboard

Driving traffic to your website is just one piece of the puzzle. That traffic needs to be constantly monitored and shaped in order to ensure the marketing efforts are delivering the right visitors.

JRich Digital monitors every user experience throughout the website. This allows us to continuously improve the funnel for more leads.

Agile Multi-Touch Marketing

What is Agile Multi-touch marketing?

Our approach to Agile Marketing takes inspiration from Agile Software Development and favors:

  • Quickly responding to change over strictly(& blindly) following a master plan
  • Quick iterations over complicated & slow campaigns
  • Testing and analytics over opinions and conventions
  • Quicker & smaller experiments over large risky changes

We combine this with Multi-touch marketing for very effective campaigns.

Mutli-touch marketing is reaching your clients on different mediums and channels. You will most commonly see this in the form of retargeting ads. An example is when you look at a pair of shoes on Amazon and then later see an ad for those same shoes on Facebook.

A potential client may need to see your company 3 or 4 times before they call or fill out a lead form. Creating a online strategy that maximize all every opportunity to reach the customers repeatedly is what is important for long term success.

Website Optimization

Why is Optimization so important?

Optimization is crucial to making sure website visitors become leads.

What is the point of generating all this new traffic to your website if the user will not fill out a lead form or pick up the phone? It happens more than you think. Many spas will use different agencies for different parts of their marketing such as using Agency A for Facebook Ads and Agency B for Google Ads. What happens is no one is overseeing these campaigns and/or creating landing pages for them. The landing page you create for your Facebook campaign might need to be different than the landing page you use for your internal email campaigns.

Not only will we create campaign specific landing pages, we will monitor and test the performance of those pages. A/B Testing such things as images, copy, and forms. That is the heart of agile marketing.

Client Success Story

Continual Growth

We created a plan of attack, and then stuck with it. We stuck with it for two years constantly refining and improving the site. The sales process experienced repeatable growth. 20 - 25% YOY growth 3 years in a row.

Capitalizing on the Seasonal Rush

How to take a holiday event, or perhaps a seasonal sale, and turn it from a quick boost into a sustainable client retention plan. That’s what we do. Ensuring the right publicity, good lead to sales ratios, and then incentivizing the continued repeat visit is what turns a good season into a great year.

Contact Us

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About Us

Rich Plakas - Co-Founder

Rich began his career as an IT Consultant and transitioned into websites & more creative marketing campaigns along with SEO, PPC and Social. Rich is a large contributor to the Austin Craft Beer scene ( and parlays a lot of what he has learned from marketing, legal, and competition to aid the Hemp and CBD Oil industry. He is also seeing the positive benefits of CBD first-hand on his dog Duke that he recently adopted.

John Ludlow - Co-Founder

John has over 10 years of marketing agency experience. His interest in Hemp and CBD Oil comes from his special needs ties. He volunteers weekly with children with special needs and has seen first hand how lives are changed in families through the CBD treatments. John has a vision and understanding of jargon and legal issues from the first-hand experience and brings that energy to each client.