Digital Marketing for Pool Builders

Marketing for Pool Contractors is an ongoing effort to produce consistent leads in and out of season. We work hard to understand the customer needs and present them the right information at the right time. Our efforts are more than lead generation, but a full working marketing system that fits your business.

commercial pool builder

Services for Pool Leads

Marketing Strategy
Planning and Execution

Identify Key Profit Channels
Competitive Research

Traffic Analysis
Specific Landing Pages
Conversion Rate Optimizations

Driving Qualified Traffic to Website

Paid Ads (Google, FB)
SEO & Coordinated Content


Monitoring & Reporting

Adjustments to campaigns
Feedback Loops
Identify Trending Keywords

Email Newsletter Campaigns

Collecting Emails
Automated Drip Campaigns

Upsells and Cross Sells

Product Categories
Add Ons
Booking Reminders

We Constantly Monitor Your Digital Traffic

Google Analytics 1
JRich Analytics Dashboard

Driving traffic to your website or generating phone calls for pool jobs is just one piece of the puzzle. That traffic needs to be constantly monitored and shaped in order to ensure the marketing efforts are delivering the right visitors.

JRich Digital takes this one step further and also monitors user experience throughout the website which allows us to optimize to create faster booking engagements.

Agile Multi-Touch Marketing

What is Agile Multi-touch marketing?

Our approach to Agile Marketing takes inspiration from Agile Software Development and favors:

  • Quickly responding to change instead of strictly(& blindly) following a master plan
  • Quick iterations over complicated & slow campaigns
  • Testing and analytics rather than opinions and conventions
  • Quicker & smaller experiments over large risky changes

We combine this with Multi-touch marketing for very effective campaigns.

Mutli-touch marketing is the ability to reach your clients on different mediums and channels. You will most commonly see this in the form of retargeting ads. An example is when you look at a pair of shoes on Amazon and then later see an ad for those same shoes on Facebook.

A potential client may need to see your company 3 or 4 times before they call or fill out a lead form. By getting your brand in many areas you ensure that the company stays top of mind.

Website Optimization

Why is Optimization so important?

Optimization is crucial to making sure website visitors become leads.

What is the point of generating traffic to your website if users will not fill out a lead form or pick up the phone? It happens more than you think. Many pool construction companies will use different agencies for different parts of their marketing such as using Agency A for Facebook Ads and Agency B for Google Ads. What happens is no one is overseeing these campaigns and/or creating landing pages for them. The landing page you create for your Facebook campaign might need to be different than the landing page you use for your internal email campaigns.

Not only will we create campaign specific landing pages, we will monitor and test the performance of those pages. A/B Testing such things as images, copy, and forms. That is the heart of agile marketing: Continuous improvements with each assets, medium, and action.

Client Success Story

Continual Growth

We created a plan of attack, and then stuck with it. We stuck with it for two years constantly refining and improving the site. The sales process experienced repeatable growth. 20 - 25% YOY growth 3 years in a row.

Capitalizing on the Seasonal Rush

How do you take a holiday event, or perhaps a seasonal sale, and turn it from a quick boost into a sustainable client retention plan? That’s what we do. Ensuring the right publicity, good lead to sales ratios, and then incentivizing the continued repeat visit is what turns a good campaign into a great year.

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