Digital Marketing for Pool Builders
Marketing for Pool Contractors is an ongoing effort to produce consistent leads in and out of season. We work hard to understand the customer needs and present them the right information at the right time. Our efforts are more than lead generation, but a full working marketing system that fits your business.
Services for Pool Leads
Planning and Execution
Identify Key Profit Channels
Specific Landing Pages
Conversion Rate Optimizations
Driving Qualified Traffic to Website
Paid Ads (Google, FB)
SEO & Coordinated Content
Monitoring & Reporting
Adjustments to campaigns
Identify Trending Keywords
Email Newsletter Campaigns
Automated Drip Campaigns
Upsells and Cross Sells
We Constantly Monitor Your Digital Traffic
Driving traffic to your website or generating phone calls for pool jobs is just one piece of the puzzle. That traffic needs to be constantly monitored and shaped in order to ensure the marketing efforts are delivering the right visitors.
JRich Digital takes this one step further and also monitors user experience throughout the website which allows us to optimize to create faster booking engagements.
Agile Multi-Touch Marketing
What is Agile Multi-touch marketing?
Our approach to Agile Marketing takes inspiration from Agile Software Development and favors:
- Quickly responding to change instead of strictly(& blindly) following a master plan
- Quick iterations over complicated & slow campaigns
- Testing and analytics rather than opinions and conventions
- Quicker & smaller experiments over large risky changes
We combine this with Multi-touch marketing for very effective campaigns.
Mutli-touch marketing is the ability to reach your clients on different mediums and channels. You will most commonly see this in the form of retargeting ads. An example is when you look at a pair of shoes on Amazon and then later see an ad for those same shoes on Facebook.
A potential client may need to see your company 3 or 4 times before they call or fill out a lead form. By getting your brand in many areas you ensure that the company stays top of mind.
Why is Optimization so important?
Optimization is crucial to making sure website visitors become leads.
What is the point of generating traffic to your website if users will not fill out a lead form or pick up the phone? It happens more than you think. Many pool construction companies will use different agencies for different parts of their marketing such as using Agency A for Facebook Ads and Agency B for Google Ads. What happens is no one is overseeing these campaigns and/or creating landing pages for them. The landing page you create for your Facebook campaign might need to be different than the landing page you use for your internal email campaigns.
Not only will we create campaign specific landing pages, we will monitor and test the performance of those pages. A/B Testing such things as images, copy, and forms. That is the heart of agile marketing: Continuous improvements with each assets, medium, and action.