Lawn Care & Landscaping Digital Marketing
Landscaping marketing is the definition of seasonal and thus very challenging. Our efforts are more than lead generation, but a full working marketing system that fits your business. As your Lawn Care & Landscaping Agency, we can work to improve your new customer leads today.
Agency Services for Lawn Care & Landscape Companies
Planning and Execution
Identify Key Profit Channels
Drive Qualified Traffic to Website
PPC Ads - Google, Facebook, Instagram
Streaming Radio Ads
Specific Landing Pages
Conversion Rate Optimization
Monitoring & Reporting
Adjustments to Campaigns
Identify Trending Keywords
Email Newsletter Campaigns
Automated Drip Campaigns
Existing Customer Upsells
Web Leads to Email
Web Leads to CRM
Lead Followup Reminders
We Constantly Monitor Your Digital Traffic
Driving traffic to your website is just one piece of the puzzle. That traffic needs to be constantly monitored and shaped in order to ensure the marketing efforts are delivering the visitors that will turn into new customers.
JRich Digital takes this one step further and also monitors user experience throughout the website. The behavioral analysis allows us to optimize the website, such as fewer clicks to get to the form. Lawn Care & Landscape marketing requires smart and effective touchpoints along the new client funnel.
Agile Multi-Touch Marketing
What is Agile Multi-touch marketing?
Our approach to Agile Marketing takes inspiration from Agile Software Development and favors:
- Quickly responding to change over strictly(& blindly) following a master plan
- Quick iterations over complicated & slow campaigns
- Testing and analytics over opinions and conventions
- Quicker & smaller experiments over large risky changes
We combine this with Multi-touch marketing for very effective Lawn Care & Landscape Marketing campaigns.
Mutli-touch marketing is the act reaching your clients on different mediums and channels. You will most commonly see this in the form of retargeting ads. An example is when you look at a pair of shoes on Amazon and then later see an ad for those same shoes on Facebook.
A potential client may need to see your company 3 or 4 times before they call or fill out a lead form. And we don't stop at digital! TV, Radio and print ads are also part of an effective multi-touch marketing plan.
Why is Optimization so important?
Optimization is crucial to making sure website visitors become leads.
What is the point of generating all this new traffic to your website if the user will not fill out a lead form or pick up the phone? It happens more than you think. Many clients will use different agencies for different parts of their marketing such as using Agency A for Facebook Ads and Agency B for Google Ads. What happens is no one is overseeing these campaigns and/or creating landing pages for them. The landing page you create for your Facebook campaign might need to be different than the landing page you use for your internal email campaigns.
Not only will we create campaign specific landing pages, we will monitor and test the performance of those pages. A/B Testing such things as images, copy, and forms. That is the heart of agile marketing.