Landscaping Marketing Agency

Landscaping marketing is the definition of seasonal and thus very challenging. Our efforts are more than lead generation, but a full working marketing system that fits your business. As your Landscaping Agency, we can work to improve your customers today.

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Landscaping

Agency Services for Landscapers and Mowers

Marketing Strategy
Planning and Execution

Identify Key Profit Channels
Competitive Research

Traffic Analysis
Specific Landing Pages
Conversion Rate Optimizations

Driving Qualified Traffic to Website

Paid Ads (Google, FB)
SEO

Wheelbarrow

Monitoring & Reporting

Adjustments to Campaigns
Feedback Loops
Identify Trending Keywords

Email Newsletter Campaigns

Collecting Emails
Automated Drip Campaigns

Upsells and Cross Sells

Partnerships
Product Categories
Add-Ons
Booking Reminders

We Constantly Monitor Your Digital Traffic

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JRich Analytics Dashboard

Driving traffic to your website is just one piece of the puzzle. That traffic needs to be constantly monitored and shaped in order to ensure the marketing efforts are delivering the right visitors.

JRich Digital takes this one step further and also monitorsย user experience throughout the website. The behavioral analysis allows us to optimize the website, such as fewer clicks to get to the form. Landscape marketing requires delicate and effective touch points along the new client funnel.

Agile Multi-Touch Marketing

What is Agile Multi-touch marketing?

Our approach to Agile Marketing takes inspiration from Agile Software Development and favors:

  • Quickly responding to change over strictly(& blindly) following a master plan
  • Quick iterations over complicated & slow campaigns
  • Testing and analytics over opinions and conventions
  • Quicker & smaller experiments over large risky changes

We combine this with Multi-touch marketing for very effective Med Spa Marketing campaigns.

Mutli-touch marketing is the act reaching your clients on different mediums and channels. You will most commonly see this in the form of retargeting ads. An example is when you look at a pair of shoes on Amazon and then later see an ad for those same shoes on Facebook.

A potential client may need to see your company 3 or 4 times before they call or fill out a lead form. And we don't stop at digital! TV, Radio and print ads are also part of an effective multi-touch marketing plan.

Website Optimization

Why is Optimization so important?

Optimization is crucial to making sure website visitors become leads.

What is the point of generating all this new traffic to your website if the user will not fill out a lead form or pick up the phone? It happens more than you think. Many clients will use different agencies for different parts of their marketing such as using Agency A for Facebook Ads and Agency B for Google Ads. What happens is no one is overseeing these campaigns and/or creating landing pages for them. The landing page you create for your Facebook campaign might need to be different than the landing page you use for your internal email campaigns.

Not only will we create campaign specific landing pages, we will monitor and test the performance of those pages. A/B Testing such things as images, copy, and forms. That is the heart of agile marketing.

Client Success Story

Continual Growth

We created a plan of attack, and then stuck with it. We stuck with it for two years constantly refining and improving the site. The sales process experienced repeatable growth. 20 - 25% YOY growth 3 years in a row.

Capitalizing on the Seasonal Rush

How to take a seasonal high and turn it from a quick boost into a sustainable client acquisition plan? Thatโ€™s what we do. Building momentum that becomes a sustainable program is the bottom line success. Repeated success your business needs.

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