Hemp and CBD Marketing
JRich Digital brings 20 years experience in digital and offline marketing knowledge. We have demonstrated not only our creativity but our ability to execute as well. The hemp/CBD industry brings many challenges and competition, but our background in craft beer has taught us a lot about legal boundaries and becoming inventive and unique with online marketing.
Currently, with CBD you cannot run Paid Ad Campaigns on Google and Facebook. This presents a challenge and requires a very well thought out marketing plan that thinks outside of the box and uses other channels to drive traffic to your website.
Scroll down to get a free consultation on the phone and see how we may be able to help your company achieve its goals this year.
HEMP & CBD MARKETING SERVICES
Planning and Execution
Identify Key Profit Channels
User Experience Improvements
Reduce Cart Abandonments
Conversion Rate Optimizations
Driving Qualified Traffic to Website
Paid Ads (Google, FB for Hemp)
SEO & Coordinated Content
Monitoring & Reporting
Adjustments to campaigns
Identify Trending Keywords
Email Newsletter Campaigns
Automated Drip Campaigns
Bundles and Baskets
Getting Your CBD or Hemp Company
Online Quickly and Safely
- Managed Hosting
- Mobile Responsive Layout
- Compliant Ready
- Drag and Drop Page Builder
- WooCommerce Pre-Installed
Getting a CBD business online can take a lot more work than meets the eye. How do you insure everything is compliant? Is it mobile ready? Are we able to take payments? Will all the plugins work together? How long do you think it would take to research website structure, payments, team formation and get going?
We created a turnkey CBD template to alleviate the foundational aspects of getting online. We also add more services to our plans to help with word smithing, extra images, and layout aspects to tailor it to your brand.
We Constantly Monitor Your Digital Traffic
Driving traffic to your website is just one piece of the puzzle. That traffic needs to be constantly monitored and shaped in order to ensure the marketing efforts are delivering the right visitors.
JRich takes this one step further and also monitors user experience throughout the website which allows us to optimize the website such as reducing cart abandonments and therefore increasing sales. Ecommerce conversion rate is a key metric we keep a close eye on and work hard to increase.
Client Success Story
Highlights of Past Clients
CBD Marketing FAQ's
Can I market CBD online?
Yes. CBD marketing can employ the same online tactics you already know: SEO, paid ads, referrals, affiliates and other online forums. Though Google and Facebook do not allow paid ads, there are other alternatives that do. And many platforms do allow paid opportunities.
How can I differentiate my brand among so many CBD ecommence sites?
This is a great question. There are many ways to go about answering this for your company. Zappos sold shoes, which was boring. But they made customer service above and beyond. So good in fact, they became the leader in that particular field and went from having customers to having fans. Another aspect is picking a niche. Red Bull set out to be all things X-Games and extreme sports to build out their initial push. And then there is Apple, that make packaging and imagery its core experience with the customers. All of these are actually hard to pull off at one time but each has advantages and disadvantages. It is not a right or wrong decision, but rather just making one. To be green, clean, and pet friendly will probably not be enough. Trying to be different rather than safe, will allow you to gain attention from your future customers.
How is marketing CBD different than other stuff online?
99% of the ways are similar to other marketing tactics. The 1% that is different is the legal aspect. And this 1% is a small percent but a very big deal. It is knowing the boundaries and staying clean. If you want to toe the line in order to get a faster growth rate, just know the risks. We at JRich Digital try and walk the white hat line by doing it legal, ethical, and sustainable. It is not a moral issue we are making, just one we feel has longer term benefit.
What will my ROI be and how quickly will it happen?
Return on investment is very much predicated on many assumptions. Will you think of it in terms of 30 days, or 2 years? Do you want to reinvest your profits back into the business and at what level? Would you rather have more sales, or larger market share? Do you see the out for your business as IPO, acquisition, or evergreen company? Knowing these things will make it easier for any agency to understand the level of urgency or necessity you have for these outcomes. Marketing is more than generating sales. It’s the ability to steer the customer experience to align with the direction and vision of the company.
What differentiates your CBD agency over others?
We do not take your accounts hostage. We do not lie. We will tell you no. We will ask you business questions more often than showing you metrics you don’t understand. We will be upfront with risks and expectations. And we will not bad mouth the other teams. Getting the right agency is more dependent on liking the style and communication patterns of your new team than it is just plain skill set. Like any hiring, the fit is as much suggestive as it is objective. Both are needed and both should be explored. We welcome your conversation and exploration.
Rich began his career as an IT Consultant and transitioned into websites & more creative marketing campaigns along with SEO, PPC and Social. Rich is a large contributor to the Austin Craft Beer scene (CraftBeerAustin.com) and parlays a lot of what he has learned from marketing, legal, and competition to aid the Hemp and CBD Oil industry. He is also seeing the positive benefits of CBD first-hand on his dog Duke that he recently adopted.
John has over 10 years of marketing agency experience. His interest in Hemp and CBD Oil comes from his special needs ties. He volunteers weekly with children with special needs and has seen first hand how lives are changed in families through the CBD treatments. John has a vision and understanding of jargon and legal issues from the first-hand experience and brings that energy to each client.