As your hemp or CBD company is starting off, you may wonder how you will achieve your goals and vision. When prospective clients, new businesses, or friends down the street, find out we are into hemp/CBD we get many questions. Here are the top questions we get at JRich Digital and some of our answers to them.
Can I market CBD online?
Yes. CBD marketing can employ the same online tactics you already know: SEO, paid ads, referrals, affiliates and other online forums. Though Google and Facebook do not allow paid ads, there are other alternatives that do. And many platforms do allow paid opportunities.
How can I differentiate my brand among so many CBD ecommence sites?
This is a great question. There are many ways to go about answering this for your company. Zappos sold shoes, which was boring. But they made customer service above and beyond. So good in fact, they became the leader in that particular field and went from having customers to having fans. Another aspect is picking a niche. Red Bull set out to be all things X-Games and extreme sports to build out their initial push. And then there is Apple, that make packaging and imagery its core experience with the customers. All of these are actually hard to pull off at one time but each has advantages and disadvantages. It is not a right or wrong decision, but rather just making one. To be green, clean, and pet friendly will probably not be enough. Trying to be different rather than safe, will allow you to gain attention from your future customers.
How is CBD marketing different than other stuff online?
99% of the ways are similar to other marketing tactics. The 1% that is different is the legal aspect. And this 1% is a small percent but a very big deal. It is knowing the boundaries and staying clean. If you want to toe the line in order to get a faster growth rate, just know the risks. We at JRich Digital try and walk the white hat line by doing it legal, ethical, and sustainable. It is not a moral issue we are making, just one we feel has longer term benefit.
What will my ROI be and how quickly will it happen?
Return on investment is very much predicated on many assumptions. Will you think of it in terms of 30 days, or 2 years? Do you want to reinvest your profits back into the business and at what level? Would you rather have more sales, or larger market share? Do you see the out for your business as IPO, acquisition, or evergreen company? Knowing these things will make it easier for any agency to understand the level of urgency or necessity you have for these outcomes. Marketing is more than generating sales. It’s the ability to steer the customer experience to align with the direction and vision of the company.
What differentiates your CBD agency over others?
We do not take your accounts hostage. We do not lie. We will tell you no. We will ask you business questions more often than showing you metrics you don’t understand. We will be upfront with risks and expectations. And we will not bad mouth the other teams. Getting the right agency is more dependent on liking the style and communication patterns of your new team than it is just plain skill set. Like any hiring, the fit is as much suggestive as it is objective. Both are needed and both should be explored. We welcome your conversation and exploration.
Can we get full spectrum from you?