What makes for a good digital marketing campaign is easy to see.  It is very hard to define. And who defines it may be different than the one who approves the campaign. Very often our favorite advertisements are the ones you typically would never imagine that someone would allow to happen. Case in point, the…

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As marketing people we love to know and test what is working: conversions, click through rates, and ROI. But some things can be very tricky to understand. You can test copy, but can you really determine if the messaging is resonating or actually moving the needle? Let’s break down a few areas to look at…

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In the IT world they have a term “Tech Debt”. Tech Debt is the mini areas of clean up to be completed that is a lower priority, an in house item, administrative in nature, or simple bug fixes. Each IT department has it and is a sore subject for many.  Managers do not want to…

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The online marketing landscape is in constant change. And when online marketing becomes expensive, crowded, or just needs a boost, we turn to offline marketing. DBM Inc. has written a great article describing this element and matches our findings as well. You can read the full post here on how offline marketing is helping online. There are…

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Med Spa Marketing

Med Spa Marketing has changed over the years. It is more competitive, more in-depth, and the tactics are changing faster. To do marketing in the Med Spa arena you need to be ready for the long haul, shortcuts will not do. To that end, we have created this guide to help you understand the full…

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