Return On Investment Archives • JRich Digital LLC

Stop Using ROI Alone and Start Doing Math to Learn LTV

By John Ludlow | September 20, 2019 |

Which is better, ROI or LTV? Many marketing teams are dependent on return on investment (ROI) as their primary metric for success. This calculation is used to measure how effective a team or campaign is performing against the investment. However, the simplistic calculation can give us a misleading indication of true success. To really understand…

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