What Is Website Optimization
Website Optimization is simply the process of improving the desired user outcome for a particular website or webpage. Though simple in definition, it can take a combination of art and science to achieve the goal. Even if you have a brand new site, with little to no traffic, there is still much to do. We…Read More
Does Hyper Local Facebook Targeting Work?
This article is less on how to do hyper-local targeting and more of a ‘does it work?’ case study. We ran local ads for several businesses: a seamstress, a roofer, and a real estate agent. Our goal, as most always, was to drive leads and new business. Our process was to geo fence our ads…Read More