When ranking for search term keyword phrases it is good to know which terms are the best to rank for.  Today we will explore the similarities and differences of ranking for synonyms of what you perceive to be relatively the same thing. Our example in this blog post will be to look at the differences…

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Website Optimization is simply the process of improving the desired user outcome for a particular website or webpage. Though simple in definition, it can take a combination of art and science to achieve the goal. Even if you have a brand new site, with little to no traffic, there is still much to do. We…

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This article is less on how to do hyper-local targeting and more of a ‘does it work?’ case study. We ran local ads for several businesses: a seamstress, a roofer, and a real estate agent. Our goal, as most always, was to drive leads and new business. Our process was to geo fence our ads…

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