Does your marketing messaging work?
As marketing people we love to know and test what is working: conversions, click through rates, and ROI. But some things can be very tricky to understand. You can test copy, but can you really determine if the messaging is resonating or actually moving the needle? Let’s break down a few areas to look at…Read More
Alleviating Your Marketing Debt
In the IT world they have a term “Tech Debt”. Tech Debt is the mini areas of clean up to be completed that is a lower priority, an in house item, administrative in nature, or simple bug fixes. Each IT department has it and is a sore subject for many. Managers do not want to…Read More
As a marketing agency, ongoing education is of vital importance. And though we love our Seth Godin, Kissmetrics, and other name-dropping content curators, we need other sources of imagination. Learning marketing is not about the tools in of themselves. The how-to articles are plenty. For true creativity, the art, for the challenges, here is what…Read More