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The Fine Line of Digital Marketing Effectiveness

What makes for a good digital marketing campaign is easy to see.  It is very hard to define. And who defines it may be different than the one who approves the campaign. Very often our favorite advertisements are the ones you typically would never imagine that someone would allow to happen. Case in point, the…

Top 10 Questions a CBD Agency Should Ask

The Inquisitive CBD Agency Many companies have certain standard procedures when looking for a digital marketing agency. And for all the budgets, deliverables and timelines they need to have met, they often look over what they should expect. What questions should you hope are asked to the business? Companies should expect good questions back to…

CBD: Agency, Marketing Company, or Firm

When ranking for search term keyword phrases it is good to know which terms are the best to rank for.  Today we will explore the similarities and differences of ranking for synonyms of what you perceive to be relatively the same thing. Our example in this blog post will be to look at the differences…

Hidden Pains of Med Spa Marketing

Marketing a Med Spa is a bit different than most industries.  The legal issues, advertising platform rules, trademark land mines, all contribute to some difficult challenges.  And many of these are not fully known until in the middle of a campaign. We can not make an exhausted list but though a post on some of…

CBDExpo Denver Review

If you ever wanted to peek into a good CBD conference, then this is the review for you. CBDExpo Denver was this past weekend and we enjoyed ourselves. The conference was in the massive Denver Convention Center. The CBDExpo occupied 10% of it, maybe.  And though the space of it really didn’t matter, what we…

Stop Using ROI Alone and Start Doing Math to Learn LTV

Which is better, ROI or LTV? Many marketing teams are dependent on return on investment (ROI) as their primary metric for success. This calculation is used to measure how effective a team or campaign is performing against the investment. However, the simplistic calculation can give us a misleading indication of true success. To really understand…

Does your marketing messaging work?

As marketing people we love to know and test what is working: conversions, click through rates, and ROI. But some things can be very tricky to understand. You can test copy, but can you really determine if the messaging is resonating or actually moving the needle? Let’s break down a few areas to look at…

Alleviating Your Marketing Debt

In the IT world they have a term “Tech Debt”. Tech Debt is the mini areas of clean up to be completed that is a lower priority, an in house item, administrative in nature, or simple bug fixes. Each IT department has it and is a sore subject for many.  Managers do not want to…

Go Offline To Boost Your Online

The online marketing landscape is in constant change. And when online marketing becomes expensive, crowded, or just needs a boost, we turn to offline marketing. DBM Inc. has written a great article describing this element and matches our findings as well. You can read the full post here on how offline marketing is helping online. There are…

NOCO Hemp Expo 2019 Review

The NOCO Hemp Expo in Denver Colorado was a great conference overall and one we would recommend. Weather in March The people of Denver will tell you the temperature is moderate and fairly nice in March. But for us Texans, we were disturbed by that white stuff falling out of the sky ❅. Because of…

CBD Marketing

As your hemp or CBD company is starting off, you may wonder how you will achieve your goals and vision. When prospective clients, new businesses, or friends down the street, find out we are into hemp/CBD we get many questions.  Here are the top questions we get at JRich Digital and some of our answers…

Shopify Shuts Down Firearm Websites and Why We Recommend WordPress for Most Clients

Yesterday (Jan 29, 2019) we started receiving emails from companies that Shopify had shut down their firearm website without warning. Jumping on Facebook we found even more Firearm companies had been suddenly shut down by Shopify. Was it really without warning? A couple of Google searches will reveal that Shopify began doing this late in…

WP Engine Summit – 2018 Review

  WP Engine Summit “Breakthrough” 2018 was one of the best one-day conferences they have put on(ok, it WPE Summit had grown and really spans 3 days now, but who’s counting). It is always well organized. And at a conference, it’s the little things that really do matter: good food, enough breaks, lots of outlets,…

What Is Website Optimization

Website Optimization is simply the process of improving the desired user outcome for a particular website or webpage. Though simple in definition, it can take a combination of art and science to achieve the goal. Even if you have a brand new site, with little to no traffic, there is still much to do. We…
Med Spa Marketing

The Complete Guide to Med Spa Marketing

Med Spa Marketing has changed over the years. It is more competitive, more in-depth, and the tactics are changing faster. To do marketing in the Med Spa arena you need to be ready for the long haul, shortcuts will not do. To that end, we have created this guide to help you understand the full…

Does Hyper Local Facebook Targeting Work?

This article is less on how to do hyper-local targeting and more of a ‘does it work?’ case study. We ran local ads for several businesses: a seamstress, a roofer, and a real estate agent. Our goal, as most always, was to drive leads and new business. Our process was to geo fence our ads…

Agency Inspiration

As a marketing agency, ongoing education is of vital importance. And though we love our Seth Godin, Kissmetrics, and other name-dropping content curators, we need other sources of imagination. Learning marketing is not about the tools in of themselves. The how-to articles are plenty. For true creativity, the art, for the challenges, here is what…

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