What makes for a good digital marketing campaign is easy to see.  It is very hard to define. And who defines it may be different than the one who approves the campaign. Very often our favorite advertisements are the ones you typically would never imagine that someone would allow to happen. Case in point, the…

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The Inquisitive CBD Agency Many companies have certain standard procedures when looking for a digital marketing agency. And for all the budgets, deliverables and timelines they need to have met, they often look over what they should expect. What questions should you hope are asked to the business? Companies should expect good questions back to…

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When ranking for search term keyword phrases it is good to know which terms are the best to rank for.  Today we will explore the similarities and differences of ranking for synonyms of what you perceive to be relatively the same thing. Our example in this blog post will be to look at the differences…

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Marketing a Med Spa is a bit different than most industries.  The legal issues, advertising platform rules, trademark land mines, all contribute to some difficult challenges.  And many of these are not fully known until in the middle of a campaign. We can not make an exhausted list but though a post on some of…

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If you ever wanted to peek into a good CBD conference, then this is the review for you. CBDExpo Denver was this past weekend and we enjoyed ourselves. The conference was in the massive Denver Convention Center. The CBDExpo occupied 10% of it, maybe.  And though the space of it really didn’t matter, what we…

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Which is better, ROI or LTV? Many marketing teams are dependent on return on investment (ROI) as their primary metric for success. This calculation is used to measure how effective a team or campaign is performing against the investment. However, the simplistic calculation can give us a misleading indication of true success. To really understand…

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As marketing people we love to know and test what is working: conversions, click through rates, and ROI. But some things can be very tricky to understand. You can test copy, but can you really determine if the messaging is resonating or actually moving the needle? Let’s break down a few areas to look at…

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In the IT world they have a term “Tech Debt”. Tech Debt is the mini areas of clean up to be completed that is a lower priority, an in house item, administrative in nature, or simple bug fixes. Each IT department has it and is a sore subject for many.  Managers do not want to…

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The online marketing landscape is in constant change. And when online marketing becomes expensive, crowded, or just needs a boost, we turn to offline marketing. DBM Inc. has written a great article describing this element and matches our findings as well. You can read the full post here on how offline marketing is helping online. There are…

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The NOCO Hemp Expo in Denver Colorado was a great conference overall and one we would recommend. Weather in March The people of Denver will tell you the temperature is moderate and fairly nice in March. But for us Texans, we were disturbed by that white stuff falling out of the sky ❅. Because of…

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