The Fine Line of Digital Marketing Effectiveness

What makes for a good digital marketing campaign is easy to see.  It is very hard to define. And who defines it may be different than the one who approves the campaign. Very often our favorite advertisements are the ones you typically would never imagine that someone would allow to happen. Case in point, the…

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Hidden Pains of Med Spa Marketing

Marketing a Med Spa is a bit different than most industries.  The legal issues, advertising platform rules, trademark land mines, all contribute to some difficult challenges.  And many of these are not fully known until in the middle of a campaign. We can not make an exhausted list but though a post on some of…

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Stop Using ROI Alone and Start Doing Math to Learn LTV

Which is better, ROI or LTV? Many marketing teams are dependent on return on investment (ROI) as their primary metric for success. This calculation is used to measure how effective a team or campaign is performing against the investment. However, the simplistic calculation can give us a misleading indication of true success. To really understand…

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Does your marketing messaging work?

As marketing people we love to know and test what is working: conversions, click through rates, and ROI. But some things can be very tricky to understand. You can test copy, but can you really determine if the messaging is resonating or actually moving the needle? Let’s break down a few areas to look at…

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Alleviating Your Marketing Debt

In the IT world they have a term “Tech Debt”. Tech Debt is the mini areas of clean up to be completed that is a lower priority, an in house item, administrative in nature, or simple bug fixes. Each IT department has it and is a sore subject for many.  Managers do not want to…

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Go Offline To Boost Your Online

The online marketing landscape is in constant change. And when online marketing becomes expensive, crowded, or just needs a boost, we turn to offline marketing. DBM Inc. has written a great article describing this element and matches our findings as well. You can read the full post here on how offline marketing is helping online. There are…

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WP Engine Summit – 2018 Review

  WP Engine Summit “Breakthrough” 2018 was one of the best one-day conferences they have put on(ok, it WPE Summit had grown and really spans 3 days now, but who’s counting). It is always well organized. And at a conference, it’s the little things that really do matter: good food, enough breaks, lots of outlets,…

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What Is Website Optimization

Website Optimization is simply the process of improving the desired user outcome for a particular website or webpage. Though simple in definition, it can take a combination of art and science to achieve the goal. Even if you have a brand new site, with little to no traffic, there is still much to do. We…

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The Complete Guide to Med Spa Marketing

Med Spa Marketing

Med Spa Marketing has changed over the years. It is more competitive, more in-depth, and the tactics are changing faster. To do marketing in the Med Spa arena you need to be ready for the long haul, shortcuts will not do. To that end, we have created this guide to help you understand the full…

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Does Hyper Local Facebook Targeting Work?

This article is less on how to do hyper-local targeting and more of a ‘does it work?’ case study. We ran local ads for several businesses: a seamstress, a roofer, and a real estate agent. Our goal, as most always, was to drive leads and new business. Our process was to geo fence our ads…

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